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Grow That Following!

iaminfluenceallAugust 8, 2022

We all know the difficulties of predicting the change in algorithm, specifically on Instagram. There are constant changes and platform updates across all social platforms and this can sometimes cause a change in reach, engagement, and following. 

We want to provide our roster with some standard, helpful tips for the common social platforms we activate on and how you can keep your followers engaged and growing!

Instagram

Instagram remains one of the most asked about platforms for social content and it’s also the one where algorithm changes are constantly affecting creators metric performance. See our top advice picks below:

1. Use Instagram Reels

Studies have found that Instagram users currently spend about 20% of their time on the app viewing Reels, and it remains the fastest growing format.

2. Post regularly

Getting new followers is only a part of the equation for Instagram growth and the remaining is keeping the existing followers interested so your total follower count keeps on increasing! This will require a consistent flow of engaging content that continues to keep users engaged without overloading their feeds. A “healthy feed” usually means a couple posts a week, a couple Stories a day.

3. Focus on high-value accounts in your niche

Instagram’s in-feed recommendations (aka the Instagram algorithm) are based on a number of different signals. A straight-forward one to focus on is “other people they follow.” Following and engaging with similar accounts in your niche will signal the algorithm that you’re part of that niche. Focus on some strong quality interaction with high-value accounts in your field. If you can get their attention so that they follow you back, that’s an even greater signal to the algorithm that people who follow them might be interested in you, too.

TikTok

TikTok is a growing platform that has become a hot topic that brands are looking for creators on! See our top advice tips below:

1. Consistently Post High-Quality Content

This rule applies to most social media platforms, posting content consistently is key to getting more followers on TikTok too. Your content should always be high-quality. No one wants low-quality content in their feed. It’s recommended to post at least once per day, every single day. Posting more is always great, but there is one caveat to the “post every day” rule– if you’re TikToker that creates longer-form content, it’s fine to post 2-3 times per week.

2. Identify Trends and Join In on Them

It’s awesome to be unique and creative, but if you’re looking to get more followers, you should definitely be jumping on emerging trends. Identify these trends and make some content ASAP. Join in on the fun! Just make sure to keep it high-quality.

3. Network With Other TikTokers

Be friendly to your fellow TikTokers. Network with them to form friendships and even collaborations. The best ways to engage with other TikTokers is by liking their TikToks, leaving comments and sending messages.

YouTube

Youtube is the second most visited website on the web and this means it’s an important platform to be active on! See some proven tips to promote your YouTube Channel:

1. Write engaging, must-see titles

YouTube marketing is all about the presentation. Titles are crucial when it comes to your video’s overall performance. Question yourself: are you sharing your content as “must-see” or “bleh?” The key to creating awesome titles is getting your audience’s attention without using clickbait headlines. People crave content that’s entertaining, and they likewise want to know what your video is about from the get-go. Sharing your YouTube titles as breaking news can help encourage clicks. “Best-of” lists and “how-to” titles are always great! The main conclusion here is that you should definitely spend time coming up with engaging titles rather than sticking with the first thought that enters your head.

2. Customize your thumbnails

One of the easiest and useful strategies to promote your YouTube channel is creating custom thumbnails. Your title and thumbnail go hand in hand to grab a viewer’s attention. By default, YouTube takes a screenshot from any given video and uses it for the thumbnail. Unfortunately, sometimes the image it grabs will be a blurry shot of you adjusting the camera or a transition which doesn’t scream high quality. By creating thumbnails yourself, it makes your videos look more appealing and also signals a level of professionalism. You can use Canva for example to create a template with a particular font and style to make it more consistent and on-brand.

3. Regularly promote your YouTube content to all social media handles

You should regularly promote your YouTube channel to your social followers across all platforms to encourage them to become subscribers on YouTube. As soon as your video has gone live, make it a habit to let your followers on TikTok, Twitter, Instagram, LinkedIn, and even Snapchat know about it. You can create little snippets or previews for each social platform that also link to your latest YouTube content.

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