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Five Instagram updates you need to know about

iaminfluenceallJuly 7, 2022

1. Pinning posts

Now’s the time to showcase your best work by pinning it at the top of your feed for all new visitors to see! You can now pin one to three pieces of old content.

2. 60 second story frames

No more cut off story frames! Instagram is slowly implementing a new feature extending video story frames from 15 seconds to one minute long. This will be much more convenient for creators seeing as tags, hashtags, and links won’t need to be repeatedly added to consecutive frames. 

3. Creator marketplace

Another cool feature Instagram is testing is the launch of a creator marketplace which will most likely become a vital tool for creators. On one side, creators will be able to share their interests and choose which brands would be a good fit to partner with. On the flipside, similar to other brand partnership platforms, brands will be able to discover influencers and send over proposals to collaborate. Everything will be streamlined in one place, including the payments which will be paid out directly via the app.

 

4. Interactive stickers for Reels

Similarly to Instagram stories, Reels now have interactive features that allow users to engage in different ways than just commenting & liking. These features include poll stickers, quizzes, and emoji sliders. 

5. A new home feed

You may have noticed that video is becoming a larger part of the feed on Instagram. Adam Mosseri, CEO of Instagram, shares that most users flock to instagram for entertainment. Therefore, the app is leaning towards recommending video content based on topics that the user may be interested in. Although the algorithm still remains a mystery to crack, he also shared more insight into the visibility of posts other than creating videos. The list of important factors include:

  • “Post’s popularity indicators – how many people clicked like, where it was located, what its duration was (if it was a video) 
  • How frequently the user interacted with the account in the past
  • How many posts the user has liked
  • User’s engagement with the accounts’ other content”

We think good things are finally coming to Instagram for creators! Be sure to keep up with all of the updates rolling out to make sure you’re making the best of all of the app’s features.

Sources:

Embed social: New Instagram Updates and Features for Marketers in 2022

Lyfe Marketing: New Instagram Updates 2022 That You Need to Know

Napoleon Cat: What’s New on Instagram in 2022: New Features and Updates 

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