A serial entrepreneur with a knack for turning her passions into thriving businesses, Karine is the founder and president of Influence + All Management. She is known for her inspiring leadership and her open-armed approach to all her relationships—be that with clients, team members, friends, or beyond.
After graduating from English literature at Concordia University, Karine decided to sell her car and fulfill her dream of working in PR in New York City—a short-lived affair, as the hustle and bustle of the big city was finally not a dream come true! Back in Montreal, following various in-house PR roles (notably at Mackage and Lise Watier) and a three-year stint as a social media and communications manager at L’Oreal Canada, Karine took a leap of faith and left the corporate grind to found her first company, Stop & Stare PR. She soon noticed the rate at which her clients wanted to use influencers in their campaigns and decided to launch an influencer management division. In 2016, Influence + All Management was born as one of North America’s first influencer management agencies. Karine quickly spearheaded the business from a humble startup into a fully operating firm with several employees, a decorated roster spread throughout Canada, the US and Europe, and a beautiful office.
Day-to-day, you will find Karine leading projects, attending client meetings, planning events and activations, organizing productions, liaising with her team, identifying business development opportunities, and the list goes on.
Karine has landed coverage in digital and broadcast outlets, including CJAD Today’s Entrepreneur and PR Couture, appeared as a speaker at Fvckup Nights and Unplug, and was nominated for RBC’s 2020 Women of Influence Award.