Leadership

Karine Idrissi

Founder & President

A serial entrepreneur with a knack for turning her passions into thriving businesses, Karine is the founder and president of Influence + All Management. She is known for her inspiring leadership and her open-armed approach to all her relationships—be that with clients, team members, friends, or beyond.

After graduating from English literature at Concordia University, Karine decided to sell her car and fulfill her dream of working in PR in New York City—a short-lived affair, as the hustle and bustle of the big city was finally not a dream come true! Back in Montreal, following various in-house PR roles (notably at Mackage and Lise Watier) and a three-year stint as a social media and communications manager at L’Oreal Canada, Karine took a leap of faith and left the corporate grind to found her first company, Stop & Stare PR. She soon noticed the rate at which her clients wanted to use influencers in their campaigns and decided to launch an influencer management division. In 2016, Influence + All Management was born as one of North America’s first influencer management agencies. Karine quickly spearheaded the business from a humble startup into a fully operating firm with several employees, a decorated roster spread throughout Canada, the US and Europe, and a beautiful office.

Day-to-day, you will find Karine leading projects, attending client meetings, planning events and activations, organizing productions, liaising with her team, identifying business development opportunities, and the list goes on.

Karine has landed coverage in digital and broadcast outlets, including CJAD Today’s Entrepreneur and PR Couture, appeared as a speaker at Fvckup Nights and Unplug, and was nominated for RBC’s 2020 Women of Influence Award.

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JJ Machate

Agency Director

JJ is I+AM’s agency director and Karine Idrissi’s right hand. Having been with the agency since 2016, she has worn many hats and continues to contribute to the company’s growth and success.

JJ started her PR journey in 2011 as a summer job at her family’s lifestyle and fashion public relations agency. Between coordinating events, putting together press kits, writing press releases, making media lists, managing sample loans, and organizing press tours, JJ unexpectedly fell in love with the industry and turned her summer job into a career by becoming an account coordinator. In this role, JJ helped develop an online platform that took traditional and daily PR efforts and automated them, which is when she became obsessed with the digital world! Throughout her years in PR, JJ has worked on various accounts such as BCBGMaxAzria, Le Château, Armani Exchange, Daniele Henkel, L’Oréal Professionnel, Experience Old Montreal, and Reitmans, to name a few.

JJ has been with Influence + All since day one, when Karine introduced her to the idea of starting a management agency for bloggers—a totally new concept at the time. The two instantly became inseparable and were the first two team members of I+AM. Working part-time as a coordinator for Karine, JJ proved herself to be a valuable sidekick. Starting off with only one influencer, the duo quickly turned the idea into an operational business that kept growing and growing! JJ climbed the ladder from coordinator, to manager, to now agency director.
Today, JJ is responsible for daily operations and best practices, managing/growing the team, overseeing partnerships, leading accounting, managing a pool of her own talent, business development, and then some!

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Team

Marie Federico

Senior Talent Manager

Marie joined I+AM in June 2022 as a Senior Talent Manager, and brings with her a high energy, passionate attitude and love of all things relating to fashion and lifestyle. It was when she graduated from Western University’s Media, Information and Technoculture program that she fell in love with media communications and tech, and thereafter, began her career in the digital world.

Her work experience spans from building and executing thousands of paid social ads for Apple, to account management and influencer marketing for various clients.

Marie’s love of client relations is at the foundation of everything she does; she has a strong understanding of the influencer/marketing industry, and is well versed in the art of persuasion to help our talent find the best partnerships.

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Karine Trudel

Talent & Social Media Manager

As a talent & social media manager at I+AM and a content creator herself, Karine understands what it takes to get her talent roster the best deals! She is a self-starter armed with an entrepreneurial spirit and a marketing degree from Concordia University.

Karine has always kept her professional life close to what she knows and loves: fashion, marketing and content creation. As a YouTube Partner for five years, her interest in digital media allowed Karine to turn a hobby into a freelance job and collaborate with local organizations and various brands. Karine then put her wanderlust spirit to work as a content creator at a travel startup. Quickly adapting to the fast-paced environment of a startup, she spent her days creating engaging content for social media, increasing brand awareness through ads, and solidifying the brand’s image. Karine also dabbled in retail, working as a style advisor at Aritzia. Her style sense and love of fashion gave her an edge when it came to building an amazing shopping experience for her customers.

Karine has been with I+AM since June 2019, where she continues to pursue her passions and apply her skills, showing creativity and expertise in client relations and social strategies.

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Mikaela Ludwick

Senior Talent Agent

A deep appreciation for the beauty and fashion industry (especially when it’s clean!) led Mikaela Ludwick to believe she’d end up working in public relations, but it was especially her innate desire to connect and work with people that inspired her to join the I+AM team in March 2021.

Mikaela graduated from the University of Miami in international relations with minors in public relations, business law, and Spanish. She fell in love with PR and the influencer world during an internship at ALDO, where, among other tasks, she coordinated with stylists in Canada, the US and the UK, and helped plan a three-day event for thirty international influencers to increase brand awareness. As a talent agent at I+AM, she gets to draw upon her enthusiasm for negotiation, advocating for others, and engaging with the brands and creators she works with on a daily basis.

Her attention to detail, timeliness, and organizational skills allow her to be extremely thorough on all of the projects she handles. She’s consistently brainstorming ways to better support the team and to help bring I+AM to the next level.

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Jaimey Finkel

Talent Agent

As a lover of all things beauty and fashion, Jaimey Finkel is obsessed with staying on top of the latest trends. She holds a Bachelor of Commerce from the Telfer School of Management at the University of Ottawa with a specialization in marketing, where she gained invaluable hands-on experience with developing marketing strategies, digital marketing and content creation.

After graduation, Jaimey was searching for ways to merge her passions for social media and digital marketing with her interest in the beauty and fashion industries. Having worked retail with Nordstrom and the Estée Lauder Companies, she developed strong relationship-building skills. Jaimey also spent some time working in social media, which led her to discover a way to incorporate her passions and interpersonal skills: influencer management! She joined the I+AM team as a talent manager in August 2021, and the rest is history.

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Celia Avila Hernandez

Talent Agent

With a passion for wellness, an advocate for self-care and an eye for fashion, Celia Avila Hernandez is always up to date on the latest trends and products.

While attending Toronto Metropolitan University for Law and Business, Celia interned with 437 swimwear where she worked directly with the co-founders on operation logistics and swimwear design. During this time, Celia contributed to their pivotal growth on IG through influencer marketing and creative PR/launch campaigns.

Simultaneously, Celia also began her career in Fashion working at Aritzia as a style advisor and worked her way up to a talent coordinator. She discovered her love for behind-the-scenes magic and making the impossible, possible.

Up for a challenge and inspired by the new generation of influencers and content creators, Celia joined the I+AM team in May 2022 as a talent agent. She is dedicated to advocating for and supporting diverse creators while bringing creativity and fun to the team.

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Rebecca Thomas

Operations Coordinator

Rebecca joined I+AM in the fall of 2020 as an office assistant and eventually took on the role of operations coordinator, where she now manages everything payment related. As an adaptable and supportive team member, she’ll take on any task that helps her colleagues’ efficiency.

An expat from Michigan, Rebecca came to Montreal in 2014 to complete her degree in political science at Concordia University. After graduating, she worked as an office clerk at a fintech company in Griffintown, where she acquired a talent for administration and office management. She loved working with such a large team of people and getting to be everyone’s point of contact for the admin department.

Before coming to I+AM, she never imagined herself in an accounting-heavy position, but knew she wanted to find a company that offered growth and more team-focused work. The autonomy, trust, and everyday problem-solving at I+AM has made for an incredible learning experience.

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Leadership

Karine Idrissi

Founder & President

JJ Machate

Agency Director

Team

Marie Federico

Senior Talent Manager

Karine Trudel

Talent & Social Media Manager

Mikaela Ludwick

Senior Talent Agent

Jaimey Finkel

Talent Agent

Celia Avila Hernandez

Talent Agent

Rebecca Thomas

Operations Coordinator

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